PET HEALTH - A GROWING GOLDMINE
- AlereRx
- Oct 11
- 3 min read
Why Pet Health Belongs in Your Pharmacy (Right Now)
Pet families spend with urgency and loyalty. When their dog’s arthritis flares or a cat refuses a tablet, they don’t “wait until next month” — they buy solutions now and return to the pharmacy that solved the problem.
For independents, that means:
Cash-pay revenue that isn’t tied to PBM clawbacks
Higher margins on personalized, specialty products
Sticky relationships with pet parents who also fill human prescriptions
Differentiation from chains that don’t do custom veterinary care
In short: pet health is a fast-growing, resilient revenue stream that complements your core business and protects your bottom line.
Central Fill for Veterinary Compounds - Powered by RxConnexion
RxConnexion makes it simple to launch or expand veterinary services without new staff, equipment, or cleanroom buildouts. Our Central Fill for Pet Medications gives you on-demand access to 156+ compounded products across common animal health needs:
Pain & inflammation: transdermal gabapentin, meloxicam suspensions
Behavior & anxiety: fluoxetine, clomipramine
Endocrine & metabolic: methimazole, cisapride
Dermatology & pruritus: cyclosporine, chlorpheniramine, customized topicals
Ophthalmology: cyclosporin Oph
Flavor-flexible forms: tuna, chicken, beef, bacon, liver, marshmallow, etc.
How it works (turnkey):
When you receive a veterinary prescription, simply submit it through our portal. Our Central Fill team compounds the medication and ships it white-label on your behalf. There’s no capital expense and no additional staffing, just new cash revenue and happier clients
(both two- and four-legged)
Put Profitability Back Where It Belongs
Veterinary compounds are primarily cash-pay with pricing flexibility, so you can:
Set sustainable margins without PBM pressure
Offer palatable, dose-accurate forms that improve adherence (and refills)
Capture cross-sell opportunities (supplements, devices, refill plans)
Many pharmacies launch with a focused top-20 vet compound list, then expand to the full 156+ catalog as demand grows.
Don’t Just Add a Service - Build Demand with RxConnexion Marketing
A profitable service needs consistent demand. RxConnexion pairs Central Fill with done-for-you marketing so you can scale quickly:
Clinic outreach kits: turnkey packets for local veterinarians (intro letters, price sheets, Rx pads, QR codes)
Landing pages & web updates: SEO-ready pages for “pet meds near me,” “compounded pet meds,” and flavor options
Social media & ads: monthly post library, ad copy, and creative for Facebook/Instagram/TikTok
In-store materials: counter cards, bag stuffers, shelf talkers, and appointment reminder inserts
Email & SMS templates: refill reminders, “new to therapy” education, and seasonal campaigns (allergy, anxiety during storms/holidays)
Reputation boosters: review prompts tailored to pet owners to grow your local ranking
Everything is branded to your pharmacy and ready to deploy.
Real-World Wins You Can Expect
Faster ramp-up: launch in days, not months
More cash transactions: less dependency on third-party reimbursement
Higher lifetime value: pet families return for chronic therapies and recommend you to friends
Operational simplicity: no new workflow burden; we central-fill, you grow
Join Our Webinar: Pet Health — A Growing Goldmine
Get the playbook from the front lines. We’re hosting a deep-dive session with Kenrick Smith, PharmD of Breedwise — a leader in pet nutrition and animal health. Kenrick will share practical insights on:
Which pet conditions drive the highest, most consistent demand
Top 15 veterinary compounds to stock via Central Fill (and why)
How to structure pricing & packaging for repeatable cash profit
Clinic partnership tactics that actually convert referrals
Building a refill cadence that lifts adherence and revenue
Date & Time: October 16 at 1:00 PM ET - Save your seat: Reserve your spot now »
Ready to turn pet health into profit?
Activate Central Fill for Pet Meds (156+ compounded products)
Launch with done-for-you marketing that creates real demand
Become your community’s go-to destination for pet families
👉 Let’s get you live. Visit RxConnexion.com or click here to join the webinar and get started


